Vaga de parceiro

Social Media Analyst - Recife / PE

Disponível para Assinantes
Salvar nos Favoritos
  • Compartilhe:

Detalhes da Vaga

  • Escolaridade Não Informado
  • Segmento Não Informado
  • Salário Não Informado
  • Área de AtuaçãoDiversos / Outros

O que você irá fazer

  • RoleThe Social Media Analyst serves as the data-driven strategist who transforms complex performance metrics into actionable insights that drive social media optimization and growth.
  • This role bridges the gap between creative execution and business outcomes by tracking KPIs, identifying trends, benchmarking against competitors, and providing data-backed recommendations.
  • The Social Media Analyst helps the team understand what''s working, what''s not, and whyenabling strategic adjustments that improve engagement, reach, and conversions while demonstrating the tangible value of social media efforts to stakeholders.
  • ResponsibilitiesDevelop and implement comprehensive measurement frameworks for tracking social media performance across platforms.
  • Create regular performance reports with clear visualizations and actionable insights for various stakeholders.
  • Monitor and analyze key metrics including engagement, reach, impressions, conversions, and audience growth.
  • Conduct competitor analysis to benchmark performance and identify opportunities for differentiation.
  • Work with account managers to establish realistic, measurable KPIs for campaigns and ongoing content.
  • Analyze audience demographics, behaviors, and preferences to inform targeting and content strategies.
  • Identify trends and patterns in performance data and translate them into strategic recommendations.
  • Collaborate with content creators to optimize content based on performance insights.
  • Test different content approaches, posting times, and formats to maximize effectiveness.
  • Stay current on platform algorithm changes and adjust measurement frameworks accordingly.
  • Provide data-driven insights for content calendars, campaign planning, and resource allocation.
  • Assist with attribution modeling to demonstrate social media''s impact on broader business goals.
  • Research and implement new analytics tools and methodologies to improve reporting capabilities.
  • ResultsComprehensive, easy-to-understand reports that clearly demonstrate social media performance and ROI.
  • Actionable insights that lead to measurable improvements in social media effectiveness.
  • Optimization of content strategy based on data-driven recommendations.
  • Increased efficiency in social media operations through targeted resource allocation.
  • Improved understanding of audience segments and their behavior across platforms.
  • Successful identification of content trends and performance patterns before they become obvious.
  • Effective competitive benchmarking that informs strategic differentiation.
  • Measurable improvement in key performance metrics through continuous testing and optimization.
  • Development of custom measurement frameworks that align with specific business objectives.
  • Clear attribution of social media''s contribution to lead generation, sales, or other conversion goals.
  • Identification of emerging opportunities based on platform changes and audience shifts.
  • Valuable insights that inform broader marketing and business strategies beyond social media.
  • Requirements3+ years of experience in social media analytics, digital marketing analysis, or related field.
  • Strong proficiency with social media analytics platforms (e.
  • g.
  • , Meta Business Suite, Twitter Analytics,Analytics).
  • Experience with social media management and listening tools (Hootsuite, Sprout Social, Brandwatch, etc.
  • ).
  • Advanced skills in data visualization and presentation (Tableau, Power BI, Google Data Studio).
  • Excellent analytical thinking with the ability to identify patterns and extract meaningful insights.
  • Strong Excel/Google Sheets skills for data manipulation and analysis.
  • Experience with UTM parameters and tracking codes for attribution.
  • Understanding of social media algorithms and how they affect content performance.
  • Knowledge of A/B testing methodologies and statistical significance.
  • Excellent communication skills for translating complex data into actionable recommendations.
  • Ability to work cross-functionally with creative, strategic, and client-facing teams.
  • Experience with social media advertising platforms and performance metrics preferred.
  • Basic understanding of content creation to provide context for performance analysis.
  • Bachelor''s degree in Analytics, Marketing, Business, or related field preferred.
  • The starting pay for this position is $709 USD.

Informações Adicionais

  • Quantidade de Vagas 1
  • Jornada Não Informado
 

Envie esta vaga para um amigo!

 

Cadastro Inicial

Preencha os campos abaixo
  • Ao criar uma conta, você aceita nossa Política de Privacidade e nosso Termo de Adesão
 

Acesse sua Conta

Preencha os campos abaixo

ou acesse com seu provedor
 

Recuperação de Dados de Acesso

Informe seu e-mail cadastrado