Vaga de parceiro

Senior Manager Portfolio Activation Brazil - Rio de Janeiro / RJ

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Detalhes da Vaga

  • Escolaridade Não Informado
  • Segmento Não Informado
  • Salário Não Informado
  • Área de AtuaçãoDiversos / Outros

O que você irá fazer

  • People are our focus when we collaborate with our diverse network of locally connected manufacturers and when we return every drop of water we use to communities and nature.
  • We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.
  • For over 135 years, we have grown to become the most recognized brand in the world.
  • Today, we have hundreds of brands that continue to grow, such as Fanta, Sprite, Aquarius, Fuze and more!**What we expect from you**:- Setting brand strategy, optimizing the marketing mix, and leading the creation of killer creative to tell the brand story.
  • - Develop a strong understanding of brand foundational tools and ensure the relevance of the brands identity, essence, vision, mission, and core values.
  • - Develop strategic plans leveraging marketplace data and trends to understand behavioral drivers of the brands consumer or a particular consumer segment more deeply.
  • - Strategically chart a course for the category, portfolio, and brand using data-driven decision-making; use the various business planning cycles to build compelling stories to rally internal teams and customers.
  • - Produce continuous growth out of total demand generation dollars; pursue new breakthroughideas and refreshes our brands for the modern era in both creative expression and media mix.
  • - Design personalized consumer experiences and tells compelling stories wherever and whenever content is consumed; brings our brands to life with breakthrough creative to unlock business growth.
  • - Work with internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration and / or purchase frequency- Partner with Sales and Customers to execute best-in-class strategies and win the sale in an omni-channel environment; understands how to maximize the business at retail and collaborates to deliver results.
  • - Manage projects on time and on budget as well as exhibits decision-making abilities around investment alternatives that mitigate risk and maximize return.
  • - Provide leadership to ensure that marketing activities are fully integrated and deliver brand and business objectives while ensuring the proper tools, systems, and metrics for maximum effectiveness- Provides business strategies, tactical direction, and operational oversight.
  • - Specify new processes and standards to support corporate strategies.
  • **Qualification & Requirements**- Bachelors degree in Marketing, Business or related field is required.
  • - 7+ years of brand marketing experience, with a minimum of 2 years of people leadership- Requires ability to influence at an operational level regarding policies, procedures, and practices- Experience in Consumer-Packaged Goods Industry (CPG) is preferred- Must have a deep level of expertise and have achieved proven results across various marketing communications disciplines including advertising, PR, digital, social, shopper marketing, consumer promotions, etc.
  • - Strong drive for results and ability to display leadership, decision-making and analytical skills, effective communication, strategic thinking, self-motivation, and a passion for the consumer.
  • - Experience developing strategic brand / product plans, such as communication campaigns and commercialization strategies that break from the category and drive sales.
  • - Experience connecting with cross-functional teams and leading agency partners.
  • - Ability to influence and lead others, including those outside of the Marketing function.
  • - Experience leveraging data and trends to generate insights and transforming them into marketing innovation.
  • - Deep understanding of total commercial spend and key P&L drivers; experience managing large consumer marketing budget and media investment decisions.
  • - Demonstrate critical thinking by analyzing data and synthesizing learning into insights and action to drive innovation in media mix decisions and strong business results.
  • - Experience leading marketing communication projects.
  • - Action-oriented with the ability to think and react quickly to changing circumstances.
  • - Strong sense of urgency, even when managing initiatives with long lead times, adaptability, and flexibility to meet changing priorities and adjust to different management styles.
  • **What you will find working here**:- ** Iconic and Innovative Brands**: Our portfolio represents over 250 products featuring some of the world''s most popular brands including Coca-Cola, Sprite, Fanta, Powerade and more!- ** Global Connections**: Allows you to develop, enhance and maintain global connections that allow us to act faster and learn from people all over the world.
  • - ** Driven by Purpose**: A purpose-centric approach that empowers our people to protect the environmen

Informações Adicionais

  • Quantidade de Vagas 1
  • Jornada Não Informado
 

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