Vaga de parceiro

Senior Manager of Campaign Marketing - São Paulo / SP

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Detalhes da Vaga

  • Escolaridade Não Informado
  • Segmento Não Informado
  • Salário Não Informado
  • Área de AtuaçãoDiversos / Outros

O que você irá fazer

  • Marketing Campaign Strategy Development & End-to-End Execution Lead end-to-end campaign planning (e.
  • g.
  • , flash sales channels, coupon hubs, mega-promotion pages), including theme ideation, goal-setting, and engagement mechanics design.
  • Support merchant-side strategy formulation and performance tracking, driving synergies among platform resources, merchant assets, and promotional tools.
  • Own full-cycle campaign management from planning, execution to data analysis and optimization.
  • 2.
  • User Growth Scenario Mining & New Opportunity Exploration Identify growth potential through data-driven insights on user segments, category opportunities, and order scenarios along the consumer journey.
  • Develop category-specific and occasion-based campaigns (e.
  • g.
  • , "Late-Night Snacks", "Afternoon Tea") to diversify consumption scenarios, boosting GTV and user retention.
  • 3.
  • Marketing Tool Innovation & Product Advocacy Pioneer localized food delivery mechanics (e.
  • g.
  • , dynamic rebates, sharing discounts, random rewards) tailored to regional habits.
  • Drive functional and experiential upgrades for marketing tools (coupon bundles, flash sale engines, reward centers), with weekly iterations on mechanics or A/B test strategies.
  • Translate data insights into product optimization roadmaps.
  • 4.
  • Team Building & Talent Development Establish and scale the campaign operations team from scratch, overseeing recruitment, coaching, and performance management.
  • Institutionalize operational expertise and strengthen talent pipeline development.

Informações Adicionais

  • Quantidade de Vagas 1
  • Jornada Não Informado
 

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