Vaga de parceiro

Senior CRM and Campaigns Analyst - São Paulo / SP

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Detalhes da Vaga

This professional will be responsible for managing and optimizing our CRM, ensuring the efficiency of customer relationship, acquisition, and retention campaigns.
Responsibilities: -Manage and optimize HubSpot, ensuring the correct configuration, segmentation, and automation of marketing flows.
-Create and manage B2B lead generation and nurturing campaigns and B2C relationship campaigns.
-Develop strategies and campaigns to encourage downloads and engagement in our app.
-Create marketing automation flows for customer conversion, retention, and reactivation.
-Manage the contact base, ensuring efficient segmentation and data enrichment.
-Monitor performance metrics (conversion rates, engagement, ROI) and implement improvements.
-Perform A/B tests to optimize campaigns.
-Work in partnership with the Marketing, Sales and Product areas to ensure the best experience for customers.
Requirements: -Strong experience in CRM, marketing automation and campaign management, preferably in HubSpot.
-Knowledge of acquisition and relationship campaigns for B2B and B2C.
-Experience with campaigns focused on app downloads and engagement.
-Analytical skills for interpreting data and optimizing strategies.
-Organization and ability to manage multiple campaigns simultaneously.
-Fuent English If you have an analytical profile, experience in strategic campaigns and want to work in a dynamic and innovative environment, we want to meet you!

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