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Paid Search Specialist Latam - São Paulo / SP

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Área de AtuaçãoDiversos / Outros

O que você irá fazer

Based in our São Paulo office and reporting to the Digital Performance Director, the Marketing Specialist will play a key role in the LATAM region.
The Marketing Specialist will lead our SEM strategy, execution, and optimization across multiple markets.
This includes scaling performance marketing campaigns, managing budgets, and maximizing ROI through platforms like Google Ads, Bing, and others.
Collaboration with cross-functional teams will be essential to ensure our digital acquisition efforts are fully aligned with business objectives.
Your main responsibilities are:Paid Search Strategy: Develop and implement data-driven paid search strategies across search engines including Google Ads and Microsoft Ads.
Drive lead generation efforts while optimizing investments to achieve the highest possible ROI and manage CPA effectively.
Account Optimization & Modernization: Continuously optimize and modernize search accounts by leveraging the latest Google Ads features, tools, and best practices.
Ensure that accounts are structured to maximize efficiency and performance.
Bidding & Budget Management: Utilize Googles advanced bidding tools and strategies to manage and adjust bids based on performance metrics and business objectives.
Implement automated bidding solutions and manual adjustments to enhance campaign performance and cost-efficiency.
AI Integration: Stay ahead of emerging AI technologies and tools in search advertising.
Integrate AI-assisted solutions to enhance targeting, bidding, and campaign management, ensuring the company remains at the forefront of search advertising innovations.
Performance Tracking & Analytics: Use Google Ads and other analytics tools to track and analyze campaign performance.
Monitor key metrics such as impressions, clicks, conversions, CTR, CPC, and CPA to ensure campaigns are meeting performance goals.
Lead Quality & Volume: Focus on driving high-quality leads through effective audience targeting, ad copy optimization, and landing page enhancements.
Balance the volume of leads with the quality to ensure high conversion rates and efficient use of budget.
Reporting & Insights: Provide regular reports and insights on paid search performance to stakeholders.
Present data-driven recommendations for strategy adjustments based on performance analysis and market trends.
Continuous Improvement: Implement a culture of continuous improvement by testing new strategies, conducting A/B testing on ad copy and landing pages, and applying learnings to enhance campaign effectiveness.
Cross-functional Collaboration: Work closely with other digital marketing team members, including SEO, CRO, paid & organic social media, content and creative to ensure search strategies are aligned with broader marketing efforts and brand messaging.
Tool Adoption & Modern Practices: Evaluate and adopt new tools and technologies that can improve search campaign performance and efficiency.
Stay updated on industry trends and Google Ads updates to leverage modern practices and tools.
Requirements:Experience: managing Google Ads campaigns, with a proven track record of optimizing ROI, lead generation, and cost of acquisition.
Expertise in Google Ads: Deep knowledge of Google Ads platform, including advanced bidding tools, keyword and ad assets management, campaign optimization strategies, and advanced conversion tracking.
Experience with Google Ads automated and AI-driven features is essential.
Analytical Skills: Strong analytical abilities with experience using Google Ads and Google Analytics to track performance, identify trends, and make data-driven decisions.
Proficiency in performance metrics and reporting.
AI & Tool Integration: Familiarity with AI-assisted search tools and technologies, with a focus on integrating these solutions into search campaigns to enhance targeting and bidding strategies.
Budget Management: Experience managing and optimizing search advertising budgets of large-scale campaigns, including the ability to balance lead volume with cost efficiency and ROI.
Creative & Strategic Thinking: Ability to develop and implement effective ad copy and landing page strategies.
Strong strategic thinking skills to drive high performance in search campaigns.
Cross-functional Communication: Excellent communication skills, with the ability to collaborate effectively with internal teams and present insights and recommendations to stakeholders.
Education: Bachelors degree in Marketing, Business, Analytics, or a related field.
Certifications: Google Ads Certification or similar qualifications in search advertising and analytics are preferred.
Advanced Tools Knowledge: Experience with advanced Google Ads tools and technologies, such as Smart Bidding, Responsive Search Ads, and Google Ads scripts.
Why you will love working with us:More than just a job, we offer a lifestyle.
Enjoy performance-based bonuses, a welcoming international environment, and a young, energetic, and collaborative team.
You''ll have growth opportunities through training and seminars, plus the chance to travel internationally to attend events and visit our campuses.
We value your efforts and aspirations, offering real professional development opportunities.
Make a real impact by helping to break down language, cultural, and geographical barriers through education.
Plus, fun activities like social events, parties, and sports.
Our company provides benefits in compliance with local labor laws, offering a comprehensive package designed to support your well-being both in and out of the workplace.
Benefits include meal and transportation assistance, health and dental coverage, life insurance, a partnership with Sesc, and access to wellness programs.
About EF Education FirstAt EF we believe that the world is better when people try to understand one another.
Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves.
Our culturally immersive education programs focused on language, travel, cultural exchange, and academics turn dreams into international opportunities.
When you join EF, you join a multicultural and diverse community working across more than hundreds of schools and offices in 50 countries, all with one shared mission of opening the world through education.
Whoever you are, whatever you are passionate aboutwe welcome you and want you to bring that to work every day.
EF is proud to be an equal opportunity employer, and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique.
Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, São Paulo, Tokyo, Zürich, and more.
Learn more athttps://www.
Ef.
Com .
EF is committed to safeguarding and promoting the well-being of children, young people, and vulnerable adults.
All candidates go through a rigorous screening and evaluation as part of our recruitment process.
Want to learn more about life at EF? Follow us on social.
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Paid Search Specialist Latam - São Paulo / SP

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