Vaga de parceiro

Manager, Frontline Marketing - São Paulo / SP

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Detalhes da Vaga

  • Escolaridade Não Informado
  • Segmento Não Informado
  • Salário Não Informado
  • Área de AtuaçãoDiversos / Outros

O que você irá fazer

  • Were accelerating our momentum by having a passion for people and their lives and providing them with cutting-edge excellence in ingredients, innovation, design, and marketing.
  • We are looking for someone who shares our passion for activating brands.
  • Youll be responsible for managing all aspects of key marketing partnerships, from developing strategic plans to execution, including leading relationships, partnerships, and acquisitions to integrate consumer marketing plans that deliver results.
  • Manager, Frontline Marketing BrazilWhat we expect from you:Drive bottler alignment on the marketing agenda: portfolio priorities, consumer insights, category/brand strategies, objectives, DME investments, execution, success metrics, activity calendars, including innovation projects and IMX campaigns, in partnership with C&CL and Franchise Leadership.
  • Provide input on OU and market-level portfolio strategy, brand plans, activities, calendars, execution of DME, and local innovation opportunities.
  • Coordinate localization and amplification of campaigns within the franchise, providing input to the OU team.
  • Review and approve marketing plans and integration of plans at the country/region level with bottlers.
  • Oversee plans at local level, including POS activations, consumer promotions, experiential marketing, and events leveraging marketing assets.
  • Lead franchise marketing preparation and participation in key meetings, showcasing best practice models.
  • Lead cross-functional teams, provide direction, and manage timelines to achieve KPIs and objectives.
  • Serve as a role model and provide leadership within the team.
  • Qualifications & Requirements:Bachelors degree required 5+ years of brand management/marketing activation experience (end-to-end project delivery) Ability to leverage business, finance, and commercial insights, and customize campaigns accordingly Adaptability to changing environments and scenario planning skills Effective communication and collaboration skills, with the ability to influence stakeholders Strong project management skills to coordinate multiple projects and deliver quality results on time Experience working in cross-functional and cross-geographical teams preferred Experience leading marketing communication projects Action-oriented with quick reaction capabilities to changing circumstances Sense of urgency, adaptability, and flexibility to meet priorities and manage different management styles What you will find working here:Iconic & innovative brands with over 250 products Expansive and diverse customer base Critical experiences working globally with cross-functional partners Growth culture emphasizing learning, action, and empowerment Skills:Analytical Thinking, Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation Our Purpose and Growth Culture:We are committed to nurturing an inclusive culture grounded in our purpose: to refresh the world and make a difference.
  • We act with a growth mindset, embracing curiosity, empowerment, inclusiveness, and agility.
  • Our culture is a key reason for our continued success.
  • Visit Our Purpose and Vision to learn more about these behaviors and how you can embody them in your next role at Coca-Cola.
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Informações Adicionais

  • Quantidade de Vagas 1
  • Jornada Não Informado
 

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