Vaga de parceiro

Dir, Social Media - São Paulo / SP

Disponível para Assinantes
Salvar nos Favoritos
  • Compartilhe:

Detalhes da Vaga

  • Escolaridade Não Informado
  • Segmento Não Informado
  • Salário Não Informado
  • Área de AtuaçãoDiversos / Outros

O que você irá fazer

  • This role partners with collaborator teams to seamlessly integrate social-first programs into broader marketing objectives, ensuring impactful product launches, audience engagement, impactful programs and activations, and measurable results.
  • The Director is also responsible for leading Express influencer marketing, setting benchmarks for performance and fostering collaborations that amplify brand visibility.
  • Critical components of this role are guiding a dynamic team, running budgets, and staying at the forefront of social media trends to maintain Adobe Express's leadership in the digital world.
  • What youll do: Develop and implement comprehensive social marketing programs in collaboration with cross-functional teams, including Product Marketing, Product Management, Brand, Communications, and Community.
  • Serve as the primary point of contact for integrating social strategies into larger marketing plans.
  • Drive platform/channel strategies to achieve brand consistency and maximize audience engagement across platforms such as Instagram, X/Twitter, LinkedIn, Pinterest, Meta, TikTok, and YouTube.
  • Pioneer innovative and new approaches to social marketing designed to drive awareness and product trial/use.
  • Lead go-to-market strategies for product launches, balancing paid, owned, and earned media efforts.
  • Coordinate influencer marketing strategies, cultivating relationships with key creators to amplify campaigns; establish and uphold standard processes for influencer management, including contracting, scope, and performance measurement.
  • Partner with Growth & Measurement teams to assess the success of social and influencer initiatives, optimizing for return on investment and business impact.
  • Lead and mentor a team, fostering a culture of creativity, partnership, and accountability.
  • Supervise social media and influencer budgets, ensuring efficient allocation to achieve campaign goals.
  • Stay ahead of social media trends and platform innovations to keep Adobe Express top of mind for social audiences.
  • What you need to succeed: BA/BS degree preferred or equivalent work experience.
  • Proven experience in social media strategy and program management, preferably in a leadership role.
  • Deep understanding of social media platforms, trends, and audience engagement tactics.
  • Strong communication and partnership skills to align cross-functional teams and collaborators.
  • Demonstrated expertise in overseeing budgets and using data-driven insights for performance optimization.
  • Ability to lead, inspire, and develop a high-performing team.
  • Analytical mentality with the ability to measure, interpret, and act on performance metrics.
  • Forward-thinking approach to identifying and using emerging social media trends and technologies.
  • #J-18808-Ljbffr

Informações Adicionais

  • Quantidade de Vagas 1
  • Jornada Não Informado
 

Envie esta vaga para um amigo!

 

Cadastro Inicial

Preencha os campos abaixo
  • Ao criar uma conta, você aceita nossa Política de Privacidade e nosso Termo de Adesão
 

Acesse sua Conta

Preencha os campos abaixo

ou acesse com seu provedor
 

Recuperação de Dados de Acesso

Informe seu e-mail cadastrado