Vaga de parceiro

Advanced Marketing Analytics Manager - São Paulo / SP

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Detalhes da Vaga

  • Escolaridade Não Informado
  • Segmento Não Informado
  • Salário Não Informado
  • Área de AtuaçãoDiversos / Outros

O que você irá fazer

  • The International Region covers Europe, the Middle East, Africa, Latin America, India, Japan, ASEAN, Korea, and ANZ.
  • This role will report to the International Marketing Analytics Director and will partner with the International Marketing & Virtual Sales organization as well as the Segment and Marketing teams across Zones and LCTs.
  • You will also maintain a close working relationship with Global Marketing, IT, and Data organizations to develop and scale advanced analytics solutions that will shape the Marketing strategy for International.
  • Job DescriptionJob DescriptionKey responsibilities include (but are not limited to):Develop, implement, and managelead scoring modelsto optimize lead prioritization and improve sales efficiency.
  • Design and implementattribution models(e.
  • g.
  • , Multi-Touch Attribution, Market Mix Modeling) to evaluate and optimize marketing channel effectiveness and ROI.
  • Analyze and mapcustomer journeys , identifying key touchpoints and opportunities for enhancement to improve engagement and conversion rates.
  • Use advancedstatistical and predictive modeling techniquesto generate actionable insights for business development and marketing teams.
  • Optimize marketing spend allocationthrough data-driven insights derived from attribution models and predictive analytics.
  • Performsegmentation analysesto identify high-potential customer groups and tailor strategies accordingly.
  • Work closely with IT and Global Marketing organizations to ensure that data needs for advanced analytics are part of Global data improvement roadmaps in the respective organizations.
  • Leverage existing capabilities in the Global Central data organization and build solutions to cater to the International region''s needs.
  • Oversee the integration of analytics tools with Sales and Mar-tech systems (e.
  • g.
  • , Salesforce, Marketo, Adobe, CDP) for lead scoring, journey optimization, and attribution analysis.
  • Required Qualifications:6-8 years of experience in marketing data science & analytics, or a related field with demonstrated proficiency in data mining, statistical analysis, and the application of advanced analytics techniques.
  • Bachelor''s degree in a quantitative field such as Statistics, Data Science, Computer Science, Mathematics, Economics, or a related discipline.
  • Previous advanced analytics experience in the Med-tech industry or B2B.
  • Preferred Qualifications:Relevant certifications in data analytics, machine learning or related areas is a plus.
  • An advanced degree (e.
  • g.
  • , Master''s, Ph.
  • D.
  • ) in a relevant discipline.
  • Strong understanding of data from tools such as Salesforce, Marketo, and Adobe.
  • Previous experience working with attribution models, including multi-touch attribution and Market Mix Modelling.
  • Skills:Excellent communication and presentation skills in English, with strong stakeholder management abilities to work collaboratively across functional teams.
  • Demonstrated ability to develop advanced analytics solutions in data-sparse environments, using creative problem-solving, proxy metrics, external data sources, and imputation techniques to drive actionable insights and model accuracy.
  • Strong project management and cross-functional collaboration abilities.
  • Desire to work in a fast-paced, deadline-driven environment with customer first attitude.
  • Establish and maintain positive work relationships with peers, management, and customers, displaying a willingness to understand diverse points of view.
  • Additional InformationRelocation Assistance Provided:No#J-18808-Ljbffr

Informações Adicionais

  • Quantidade de Vagas 1
  • Jornada Não Informado
 

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